Let’s Eat Together & Talk About Labels Dinner

At a dinner in March 2016, activists met with EDs, Creative Directors and senior creatives from nine of the top ad agencies in SA: Joe Public, King James Group, 140BBDO, Saatchi & Saatchi, Quirk/Quirk Digital, The Creative Counsel, Ninety9cents, M & C Saatchi Abel and Jupiter Drawing Room.

The aim was to engage these thought leaders on how advertisers can better depict and reach LGBT communities – not only to promote equality, but to be able to better reach the large LGBT market, an important and powerful demographic with buying power and brand awareness.

AAI hosted the Let’s Eat Together Dinner to get advertisers to understand the need for them to play a pivotal role in LGBT rights becoming a reality.

Following the dinner, we continued working closely with King James Advertising and Alistair King to identify opportunities and best next steps.

The AAC #EqualityChallenge Guidelines are a direct result of the Let’s Eat Together Dinner!